PlattForm On the Move: AdTech-San Francisco!

PlattFormer’s just returned back to Kansas from yet another successful AdTech – San Fran show!  We had a great booth, great location and lots of great new contacts.  There was a lot of chatter this year surrounding mobile marketing,...

Fad Diets and Affiliate Marketing

WebMD - Fad Diets This article on fad diets was an interesting read for a lot of reasons. One, I don't have a lot of faith in fad diets. But, as odd as this may sound, I think a lot of what's said...

What Makes a Good Affiliate?

Affiliates come in many similar forms but let’s face it, not all are created equal. What we’ve learned over the years is that there are definitely good and not so good ones out there and it’s our job to continue to find and optimize the good and...

The Art of Optimization: What Do I Do With All This Data?

You’ve run a school for a few months or years and have a good sampling of conversion data. Now what do you do with it? Do you take a look and thank your rep for it? Do you file it away in a folder, never to look at it again? I certainly hope not...

Career College Field Trip

In October, Career College Central published an article “What’s At Risk?” regarding the pending gainful employment legislation. The article, more of a subset of individual testimonials, highlighted hundreds of current and former career college...